This is the first of four short articles I wrote to be published this summer in A*DESK, a trilingual contemporary art journal produced in Barcelona. Each of these four texts revisits and reframes a previously published article from the A*DESK archive.
TEXT NUMBER 1: “FLYING OVER THE DETRITUS OF THE GIF” BY ELOI PUIG (JULY 2016) (English)
TEXTO NÚMERO 1: “SOBREVOLANDO SOBRE LOS DETRITOS DEL GIF” DE ELOI PUIG (JULIO 2016) (Spanish)
TEXTO NÚMERO 1: “SOBREVOLANT SOBRE ELS DETRITS DEL GIF” D’ELOI PUIG (JULIOL 2016) (Catalan)
In a compressed and incomplete way, the article attempts to pose the (political) question of contingency in the digital image by linking Hito Steyerl’s well-known argument in her 2012 essay “In Defense of the Poor Image” to a subtlety in Eloi Puig’s article “Flying over the Detritus of the GIF” (2016).
Excerpt from my article:
“Alongside this potentiality, data analytics will show the opposite dynamic embodied in the person of the “influencer” – those online personalities whose very lack of ambition or pretense defines their public appeal, not only for their followers but also for the corporate brands that recruit them as targeted creators. In sum, the low-res and the glitch – in the broadest sense of these terms – express an unsettled compromise-formation between contradictory interests in postdigital capitalism.”